Branding Photography Tipps: VICEROYS RETAIL AMSTERDAM

How Visual Storytelling Builds Strong Brand Images

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Viceroys – A Great Example of Strong Visual Identity

In and around Amsterdam, Viceroys is known for its cutting-edge retail design.

Now, their images match the quality of their work – bold, clean, and full of character.

Making of

Project Goal:

 

Authentic corporate photography for web and public relations

Craftsmanship Meets Character –

A Portrait of Viceroys

 

Step into the halls of Viceroys, and you instantly feel it: precision, craftsmanship, and purpose. The team behind Mart, Jon, and Necj doesn’t just build high-end retail spaces – they live and breathe quality, design, and dedication.

That’s exactly what the new photos needed to reflect. Authenticity over poses. Real moments over clichés. So we captured the founders with tools in their hands, team members in action – right in the middle of their daily work. This is visual storytelling at its most genuine.

How to Create Visual Stories That Strengthen Brands

1. Show who you are

For Viceroys, that meant: the leadership team getting their hands dirty. It shows they lead by example and are close to the craft. A portrait becomes powerful when it’s real.

2. Use your environment wisely

We didn’t just shoot people – we captured their world. The workshop, the offices, the yard with solar panels. These spaces tell a story of innovation, sustainability, and pride in work.

3. Light sets the mood

One standout image: the company HQ at dusk, its warm lights glowing through the windows. It tells you everything – about commitment, passion, and working late when it matters.

4. People first

Whether it’s a CEO or a carpenter, strong brand photos put people in focus. They tell stories, build trust, and make brands human.

What Businesses Can Learn from This Shoot?

Invest in honest imagery.

People can tell when a photo is staged. Real stories resonate – and convert.

Mix portraits & action shots.

A portrait becomes more powerful when followed by a glimpse into that person’s work.

Think of your brand as a whole.

The space, the light, the details – they’re all part of your story.

Ready to tell
your brand’s story?

I’m Jakob Voges, a photographer specializing in authentic brand and advertising photography in Amsterdam.

From start-ups to established brands – together, we’ll create images that show who you really are. Real. Engaging. Professional.

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