That's what we wanted to know:
1. top craftsmanship, but in terms of innovation and inspiration a flop – where does the new boredom and conceptlessness in advertising photography come from?
Jakob Voges: “We live in fast times. The online market has taken a significant space and ever decreasing budgets for a shoot are contributors to the change to fast paced photography. In order to counteract this, briefing, planning and the technology used, as well as postproduction and routine handling are important for a professional, well-rounded process. Concepts are often not worked out intensively and the customer still demands a result that corresponds to the quality of the photographer and the idea. So it’s also up to the photographer to expand and offer multimedia, show a personal creative interest, create recognition and pick up the client where they expect to find ideas and innovation.”